The Performative Nature Of Everything These Days

Welcome to the digital high school cafeteria where everyone competes for attention with louder claims, flashier presentations, and more outrageous promises.

Have you joined the performance circus or are you building something serious?

The circus costs more as it prioritizes spectacle over substance, short-term noise over long-term trust, growing customer skepticism, the never ending escalation of fleeting tactics. Everyone loses except the platforms collecting ad revenue.

You can master the era's most valuable skill of distinguishing value from elaborate theater by looking for and paying no attention to marketers who:

•Promise unrealistic results
•Focus on personal brands over client outcomes
•Use complexity to mask simple problems
•Prioritize viral content over sustainable growth

On the other side of this equation seek out and pay close attention (ideally become one) to those who:

•Choose substance over spectacle
•Deliver consistent results over time
•Build genuine relationships with customers
•Support colleagues and community members who share these values

Yes, it is important to stay informed about industry developments and trends can provide useful and at times actionable intel, but filter out the cacophony of performative noise. Otherwise, the marketers and grifters and ego-lifters of every domain will win, and we’ll all be worse off for it.