The Invisible Tax On Every Message You Send

“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” - Nietzsche

Trust isn't a "nice to have," it's the infrastructure for everything you do. When it's there, everything works, messages land, conversations happen, and people want what you are offering them. When it is absent, every email becomes suspect, every claim gets scrutinized, and every promise is met with a shrug.

This is the trust deficit, and it's costing you more than you know.
Not in dollars (not yet) but in attention, engagement, the small moments where someone decides whether to believe you or move on. And no, you can't see it on a dashboard because there's no metric for "amount of doubt we created today." But it's there, compounding, creating drag on everything you're trying to do.

Think about the people you trust completely. Notice how easy it is? How little energy does it take? How much gets done?

Be someone that those with whom you interact can trust completely, and don't contribute to everything else that is just noise.