The Representativeness Heuristic in marketing campaigns refers to people's tendency to judge how similar something is to their mental prototype or stereotype, rather than considering actual probabilities.

Two dancers reign supreme in the grand ballroom of commerce: Supply and Demand. Their intricate interplay sets the rhythm for every business, every product, and every marketer's strategy.

Sit on down and I'll spin you a yarn.

Alex had just landed a job at a trendy tech startup. Eager to make a splash, they launched a flashy new gadget without considering the delicate balance of the market's dance floor. At first, the gadget flew off the shelves. "Success!" Alex thought. But soon, they faced a harsh reality - they couldn't keep up with demand. Prices skyrocketed, and customers grew frustrated.

marketing /mär′kĭ-tĭng/ • noun
1. The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales. 2. Helping them solve the right problem at the right time. 3. Persistent, consistent, and frequent stories, delivered to an aligned audience to earn attention, trust, and action.

Right now, someone is overwhelmed by the pace of some change. Be it culture, society, ecosystems, information, corporate structure, or whatever. They're drowning in articles about billion-dollar investments and enterprise-scale solutions. They're wondering if they're already too late if they've missed their chance, if they're falling hopelessly behind.